Marketing Nutrition

. J.

Best Practices in Marketing Healthy Food Products

Six success factors emerged from an analysis of 27 companies who received marketing and advertising effectiveness awards. Read about them here.

Marketing Nutrition Workbook - A Food Processor's Guide to Creating and Applying Healthy Eating Messages - fill it out on-line - works great on an iPad! See our 3-minute introductory videos:

Part 1 of 3: “Healthy Eating Guidelines"

Understand what and how consumers learn about nutrition principles outlined in Canada’s Food Guide and Alberta Nutrition Guidelines for Children and Adults, and how you can create health messages to maximize your food promotion and placement.

Part 2 of 3: “Crafting Claims for your Target Market”

Understand your target market, align credible healthy eating messages with regulated claims for food products, and learn how to create three levels of marketing messages.

Part 3 of 3: "Delivering Your Healthy Eating Messages”

Target the messages you have created. Take a step back and evaluate your messaging and marketing activities.

htt

For more information about the content of this document, contact Cherril Guennewig.
This information published to the web on July 5, 2010.
Last Reviewed/Revised on January 27, 2016.