Title | Author |
Business Plans for Dummies | Paul Tiffany, Steven D. Peterson, John B. Schulze |
Building a Dream: A Canadian Guide to Starting Your Own Business | Walter C. Good |
E-Myth | Michael E. Gerber |
Guerrilla Marketing | Jay Conrad Levinson |
Look Before You Leap | Anne Mazer |
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | Guy Kawasaki |
Unleashing the Idea Virus | Seth Godin |
Purple Cow: Transform Your Business by Being Remarkable | Seth Godin |
Free Prize Inside!: The Next Big Marketing Idea | Seth Godin |
All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World | Seth Godin |
Positioning: The Battle for Your Mind | Al Reis, Jack Trout |
Why We Buy: The Science of Shopping | Paco Underhill |